That is the question. If you’re a business, any business, you probably respond to countless Request for Proposals (RFPs) for various products, …
Integrating case studies into your marketing & sales strategy
Scrap those old sales materials, and present your prospects with a compelling case study to show your value proposition.
Three mistakes in executive summaries
Executive summaries are key to all of your marketing materials. Let’s learn how to improve them, and give them the attention they deserve.